Like It Or Not, You Are In Sales

by admin on August 25, 2015

You’re in sales.

If you’re reading this email, you’re in sales.

You may think you’re in internet marketing. Or information marketing. Or traffic generation.

Or maybe you think you’re in a ‘normal’ 9-to-5 job that has nothing to do with sales.

But you’re in sales.

While the number of ‘traditional’ salespeople (like used-car salesmen and encyclopedia salesmen) has declined in the internet era, the number of non-sales salespeople has increased dramatically.

In his book, To Sell is Human, Daniel Pink points out that, on average, “people are spending 40% of their time at work engaged in non-sales selling.” And that’s just normal, 9-to-5 kinds of folks.

Human resources people, accounting people, engineering people, middle managers and executives. They’re all saying that ‘selling’ is becoming a major part of their job.

In the same book, he quotes analysts as projecting that, in the United States, “independent entrepreneurs could become a majority of the American workforce by 2020.”

And if you’re an entrepreneur, let me assure you, you are DEFINITELY in sales.

We are all in sales.

And learning to sell is THE most important skill you can acquire ‘even if you’re never going to pick up the phone or knock on any doors. You must develop skills that move people and make the cash register ring.

Like or not, you’re in sales. Don’t deny it. Master it.

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