You have been thinking a lot about how to drive massive traffic to your website like the big-boys do. Often, backing away from your dreams of ever getting notoriety and profits from your online business.
Small Business Website Traffic Generation Strategy
You may even have given up, thinking, “Powerful Mass Reach is for Big Businesses with deep pockets — NOT for Small Businesses like me”.
Obviously, The Internet has changed it all.
But many small business and home based business individuals still hang on to the old self imposed belief, that, “Mass reach and brand recognition is for Big Companies with deep pockets”. That’s a huge myth and a common false belief — absolutely not a fact.
Truth is, if you can influence a small group of people with your message, product, or service — you now have the power to take it to the masses. It’s absolutely possible and it doesn’t have to cost you an arm and a leg.
Affordable Ways To Explode Your Website’s Traffic And Potential
Assuming that you already have your ‘sales funnel’ and a ‘marketing system’ in place, you are now ready to drive interested visitors to your website.
Businesses of any size can have an ‘Affordable Media Plan’ for promoting their website. The trick is to be organized by creating an ‘Advertising Schedule’ for your business.
Below are a few paid advertising methods you can use to find the right and affordable traffic source. Be sure to create your ‘Advertising Schedule’ and add all 5 online advertising methods and implement all methods in a scheduled format.
1. Email Advertising:
It’s a known fact that Email advertising is a powerful and affordable way to reach your target audience quickly. There has been a lot of changes in the ‘Email Advertising’ arena lately, but advertising companies who follow the regulations and keep up with the new trends is a great opportunity for you to tap into.
Emails are simply the best way to reach your audience the fast and easy way. You simply provide your email marketing piece ready to be delivered and the email advertising company will schedule and deliver your ad directly to your audience.
2. Site Specific Ads:
How effective will it be to place your banner ads or text ads, on websites which display content and information about your specific market? That’s what ‘Site-Specific Targeting’ is all about.
This is a great way to drive super targeted audiences to generate qualified leads, or, at the least, leave brand imprint in your market’s minds.
Traditionally, you would have to hunt for ‘content-specific websites’ and approach them individually to place your ads on their websites — not anymore.
Thankfully, ad networks like Google, Bing, Yahoo!, and AdClickMedia have made life easier for you. You simply start your ‘Site-specific ad campaign’ on their platform and they will automatically display your ads on the websites that you specify.
3. Second Tier Pay-per-click Networks:
Second tier pay-per-click networks are one of the largest source of cheap and affordable traffic for the small business.
Unfortunately, most small businesses and home based businesses stick with Google Adwords, Yahoo!, or Bing advertising for pay-per-click. There is a whole list of second tier pay-per-click networks that can drive tons of targeted traffic for pennies per click.
If you know how to monetize from your traffic, the second tier pay-per-click networks are a goldmine waiting to be plundered.
4. Search Engine Optimization:
Why pay Google, Yahoo!, or Bing large sums of ad dollars when you can get on their most desirable first page for little to no cost at all? Search Engines have become an invaluable tool to drive targeted traffic to your website.
Learning the basics of optimizing your webpages and implementing it on your websites are never a waste of time. If necessary find a Search Engine Optimization expert to teach you the basics or even do it for you. It’s worth it.
5. Traditional Media Buys:
Most Internet Marketers are seduced by the Internet Medium that they forget or underestimate the power of traditional media, like, print, radio, TV, Magazines & Journals.
There are a ton of opportunities to drive qualified traffic to your website using traditional media and it doesn’t have to cost you a lot. A tiny little classified ad on your local newspaper can possibly bring you hundreds of qualified visitors to your website.
If a tiny classified ad that costs you $15 to $20 per issue/week/month can bring you that many qualified visitors, imagine how many visitors you can attract if you have 20 or 50 ads like that running? Suddenly, traditional media has become cheaper and effective for your online business!
Your Advertising Mix And Schedule
If you are serious about driving hoards of traffic to your website consistently, you need to organize an ‘Advertising Schedule’ for yourself with all the methods that can bring maximum website traffic for minimum cost.
Your schedule should be kept with accuracy with tracking and costs involved. Soon, driving traffic and growing your online business will not be a problem for you.
Below are some resources for you to start:
Email Advertising Services:
Site Specific Advertising Networks:
Second Tier Pay-Per-Click Networks:
Search Engine Optimization Services:
- Fiverr website lists hundreds of SEO services for $5 per action. Worth checking it out.
- SEOBounty
- QuantumSEOLabs
Traditional Media Advertising Services:
The strategy that you have in place determines how much success you will experience. Mass media advertising and traffic generation is not just for the big businesses with deep pockets any longer. You as a small business or a home business professional can achieve massive success with driving tons of qualified traffic to your websites using the five methods and channels mentioned in this article.
About the author:
Abe Cherian is the founder and CEO of Multiple Stream Media. Since 1999, Multiple Stream Media Services has been helping Small Businesses and Home Based Entrepreneurs reach their target audience and find a steady flow of customers and clients for themselves. For more information on Multiple Stream Media Advertising Services please visit http://www.multiplestreammedia.com. Find Abe on Facebook.
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