Are you capturing tons of leads and subscribers but seeing ‘little to no’ sale conversions?
Maybe, your visitor-to-lead conversions have declined and you want to increase the value of every lead that is generated.
Or…maybe, you have a large list of subscribers that just don’t take any action or read your emails.
These are some of the challenges that you may be facing in this new Internet Marketing environment.
This may be because you are still using the ‘old approach’ to selling online.
Old Approach: Capture. Sell. Sell. Sell.
Capture: Capturing qualified leads using generic, and/or, over saturated capture pages.
Sell. Sell. Sell: Sending hyped-up sales pitches as your sequential follow up email messages, with forceful selling approaches….etc.
Unfortunately, that type of email follow ups doesn’t work anymore.
Here is a strategy that you should try to recapture those old inactive leads to respond, take action and to convert more new leads into paying clients.
Capture. Engage. Support.
Capture: Capture qualified leads using a capture page. Be creative and be unique with what you offer on your landing pages.
Split test various approaches and use the best on your paid advertising.
Engage: Never ask them to buy your product on your first few follow up messages — Instead, send them a link directly to your social media page specifically setup for your business.
Ask them to join your group on facebook or send them a friend request.
Engage and be transparent.
Show your human side to connect with your subscribers.
Support: Using multiple formats of communication, ask them questions, support their needs, and respect their decisions.
You’ll be surprised at the response you will get by relating and helping people.
Quite simply, your market demands more human interaction and transparency.
With the advent and rise of social media, people in general want to know more of ‘YOU’ — the person behind the offer, before they commit to spending money with you.
Open the curtains, reveal your authentic self, and turn more leads into paying clients and fans.
It’s the ONLY way to flourish and be successful in the ‘new e-commerce environment’.
Respectfully,
Abe Cherian
Multiple Stream Media
Hurley, New York
Phone: (845) 383 1007
PS – To help you reach more people in your target market and to gain new leads and subscribers, I’ve created a special ‘Facebook’ fan page — where you can SAVE 15% off on all Rent-A-List advertising packages today.
Here is our ‘Facebook Special Offer’ for You!
Thank you for taking the time to read this post