8 essential rules for friendly, eagerly anticipated emails

by admin on August 26, 2015

I’d like to share a few things to keep in mind when you write emails to your subscribers…

Follow these 8 essential rules for friendly, eagerly anticipated emails…

Stop talking about your list. Stop talking about subscribers. Write as if you’re emailing one person only. It instantly makes your emails more personal.

Quit wasting people’s time. Only email when you have something truly valuable or helpful to say.

Be useful. Don’t just email when you need something from your readers. Be helpful. Be generous. Be friendly. Be like real friend.

Use your actual name as your from address. Put your name and reputation on the line. That’s more personal isn’t it?

Be trustworthy. Let people know what to expect. Yes, sales messages should be part of your email marketing, that’s fine. Just be clear about it when they sign up.

Don’t be creepy. Feel free to personalize emails, but don’t repeat people’s name too often, because it makes you sound like a call center script.

Be on their side. Remind people that they’re not alone. Tell them you understand their struggles. Empathize with them, and ask how you can help.

Give people a reward for reading. Make sure people benefit from reading your emails. How? Share a useful tip. Make them feel better. Inspire them.

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